{"id":604,"date":"2022-05-10T11:27:29","date_gmt":"2022-05-10T11:27:29","guid":{"rendered":"https:\/\/activesalon.com\/us\/?p=604"},"modified":"2022-06-21T11:26:43","modified_gmt":"2022-06-21T11:26:43","slug":"tanning-salon-target-market","status":"publish","type":"post","link":"https:\/\/activesalon.com\/us\/faq\/tanning-salon-target-market\/","title":{"rendered":"What\u2019s the Target Market for Tanning Salons?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"604\" class=\"elementor elementor-604\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8a573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8a573\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e90890\" data-id=\"42e90890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d54256 elementor-widget elementor-widget-text-editor\" data-id=\"4d54256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">What makes a successful <\/span><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">tanning salon<\/span><\/a><span data-contrast=\"auto\">? There are many steps to success, but one important factor is having a thorough grasp of your target market. This includes knowing who your clients are and why they patronise your business.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The primary target market for tanning salons is white females between the ages of 18 and 39. Generally, tanning salon clients are interested in health and beauty, and are active on social media.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Understanding your audience means that you can tailor your business to appeal to potential clients. Read on to discover the target market for tanning salons and how this knowledge can help increase your profits.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">What Industry Is \u201cTanning Salons\u201d Part Of?\u00a0<\/span><\/h2><p aria-level=\"1\"><span data-contrast=\"auto\">If you\u2019re thinking of opening your own tanning salon, understanding your target market is vital. It will influence many of your decisions as a business owner, such as: <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your branding (name, logo, tagline and design choices)\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Which marketing strategies you choose and where you advertise<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What kinds of products and services you offer<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">These aspects of your business, and their relevance to clients, will directly affect how successful your tanning salon is.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The tanning industry is a niche belonging to the beauty trade. Therefore, tanning salon clients are likely to share certain characteristics with people interested in beauty as a whole.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So, how much is the <a href=\"https:\/\/activesalon.com\/us\/buying-a-salon\/are-tanning-salons-a-good-investment\/\">tanning industry<\/a> worth? While it\u2019s hard to give an exact figure, it\u2019s certainly a big business. Over 10% of adults use tanning salons each year. There are between 3,500 and 5,000 tanning salons in the UK alone.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">Who Are the Customers for a Tanning Salon?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">The target market for your tanning salon can be broken down into segments: geographic, demographic, behavioural and psychographic. Understanding these will give you a broad view of your key clientele.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The geographic segment refers to where your clients live and work. This will, of course, depend upon where your salon is located. Geographic analysis will reveal statistics such as your clients\u2019 median income.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Demographics\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/demographics.asp\" target=\"_blank\" rel=\"noopener\">Demographic<\/a> analysis explains <\/span><b><span data-contrast=\"auto\">who<\/span><\/b><span data-contrast=\"auto\"> visits tanning salons: for example, their age, race and gender.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">While all genders use sunbeds, the target market is primarily female. An estimated 18% of women visit tanning salons each year (compared with 6% of men). Over a third of women use a sunbed at least once in their life. On average, you might expect a ratio of 3 female clients for every 1 male.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">People aged 18 to 39 visit tanning salons most frequently. Over half of sunbed users start tanning before the age of 21. Finally, tanning is \u2013 perhaps unsurprisingly \u2013 most popular among white people.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Psychographics and Behaviour<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">The psychographic and behavioural characteristics of your target market explain <\/span><b><span data-contrast=\"auto\">why<\/span><\/b><span data-contrast=\"auto\"> people visit tanning salons. This includes their lifestyle and interests, and how they engage with brands.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Most people use sunbeds because they like the way they look with tanned skin. They tan to feel more attractive, boost their self-confidence and achieve a healthy-looking \u201cglow\u201d.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tanning salon clients tend to value their appearance, and are interested in health, beauty and fitness. They\u2019re also likely to be active on social media and engage with brands and products online.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">How Do You Market a Tanning Salon?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Marketing your tanning salon is how you\u2019ll spread awareness of your business and attract potential customers. Successful marketing depends upon rock-solid branding and advertising techniques that appeal to the relevant audience.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Tanning Salon Branding<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">When it comes to tanning salons, branding is important. Your name, logo and tagline should be unique, relevant, simple and memorable. They should immediately convey who you are and what you do.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Sun, tropical and beach-related imagery are particularly popular, along with warm colours such as red, orange and yellow. Minimalistic design and a contemporary sans-serif typeface and will give your business a fresh feel that will appeal to young adults.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Feminine colours and fonts will work for a target market of primarily women. However, taking this too far may risk alienating potential male patrons.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Tanning Salon Advertising\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">As the target market for tanning salons is on the younger side, it\u2019s a wise idea to focus on online marketing. Some examples include:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pay-per-click \u2014 advertising on relevant websites (e.g. in the beauty industry) and promoting search engine results <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Promoting targeted posts on networks such as Facebook, Instagram and TikTok\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Running competitions on social media encouraging entrants to share your page<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Email and SMS marketing\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Email marketing is particularly useful for customer retention. You can send out newsletters, discounts and special offers to tempt past clients back. To save time, <\/span><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">tanning salon software<\/span><\/a><span data-contrast=\"auto\"> can be used to automate the process.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">What Services Should a Tanning Salon Offer?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">The services and products on offer at your tanning salon should also appeal to your target market. Besides sunbeds and tanning booths, your patrons may also be interested in other beauty and wellness treatments, such as:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Spray tanning<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Facials<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Massages<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Manicures and pedicures<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Eyelash extensions<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Infrared sauna pods\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Red light therapy<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Teeth whitening<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Your sunbeds and treatments must comply with all relevant safety policies. Tanning salon software, such as <\/span><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">ActiveSalon<\/span><\/a><span data-contrast=\"auto\">, can help you ensure you\u2019re meeting tanning industry guidelines.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><span data-contrast=\"none\">Tanning Salon Retail Products\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Many tanning salons also stock beauty products to upsell to customers after their session. This a great way to increase your tanning salon\u2019s revenue, provided your stock appeals to your target market.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Your bestselling products will be tanning-related: tan accelerators, UV eye protection, after-sun creams and moisturising lotions. Other beauty products, such as facial skincare and cosmetics, are also popular among tanning salon patrons.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You can use tanning salon software to track your sales, takings and stock levels, and determine which products are most profitable.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">Take Your Tanning Salon Business to the Next Level with ActiveSalon <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">To make your tanning salon successful long-term, understanding your target market is only the first step. Investing in tanning salon software will help you manage your business, meet your marketing goals and streamline your patrons\u2019 experience.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">ActiveSalon is the UK\u2019s leading software application built specifically for tanning salons. With our comprehensive client record system, you can access your clients\u2019 details all in one place. Customer retention is a breeze with appointment reminders, referral rewards and automated marketing.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Additionally, ActiveSalon provides full reporting and integrates seamlessly with your cash drawer, T-Max manager and more. To discover even more incredible features, start your <\/span><a href=\"https:\/\/activesalon.com\/us\/free-trial\/\"><span data-contrast=\"none\">free trial<\/span><\/a><span data-contrast=\"auto\"> today by calling us on <a href=\"tel:01615071598\">0161 507 1598<\/a> or emailing <\/span><a href=\"mailto:support@activesalon.com\"><span data-contrast=\"none\">support@activesalon.com<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What makes a successful tanning salon? There are many steps to success, but one important factor is having a thorough grasp of your target market. This includes knowing who your clients are and why they patronise your business.\u00a0\u00a0 The primary &hellip; <a href=\"https:\/\/activesalon.com\/us\/faq\/tanning-salon-target-market\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faq"],"_links":{"self":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":16,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":1808,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/604\/revisions\/1808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media\/606"}],"wp:attachment":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/categories?post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/tags?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}