{"id":594,"date":"2022-05-10T11:01:08","date_gmt":"2022-05-10T11:01:08","guid":{"rendered":"https:\/\/activesalon.com\/us\/?p=594"},"modified":"2022-06-21T11:26:18","modified_gmt":"2022-06-21T11:26:18","slug":"how-to-make-your-tanning-salon-more-profitable-6-top-tips","status":"publish","type":"post","link":"https:\/\/activesalon.com\/us\/faq\/how-to-make-your-tanning-salon-more-profitable-6-top-tips\/","title":{"rendered":"6 Tips to Make Your Tanning Salon More Profitable"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"594\" class=\"elementor elementor-594\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8a573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8a573\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e90890\" data-id=\"42e90890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d54256 elementor-widget elementor-widget-text-editor\" data-id=\"4d54256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For any tanning salon business, profit is the name of the game. To be successful, you need to be constantly on the lookout for new ways to bring in revenue. Given the highly competitive nature of the beauty industry, this can certainly seem like a daunting task.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Fortunately, you have a number of options when it comes to making your tanning salon more profitable. From stepping up your marketing game to investing in good <\/span><a href=\"https:\/\/activesalon.com\/us\"><span data-contrast=\"none\">tanning salon software<\/span><\/a><span data-contrast=\"auto\">, there are plenty of techniques to experiment with.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this guide, we\u2019ll share six of our favourite strategies. Read on to discover how you can simply and effectively increase your tanning salon&#8217;s profits.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span data-contrast=\"none\">1) Introduce Special Offers<\/span><\/h2><p><span data-contrast=\"auto\">Special offers are an incredible tool for attracting new clients and encouraging existing ones to return. While they may involve a lower profit margin initially, a successful promotion will tempt customers to spend more overall.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">There are a plethora of deals and offers you could implement in your tanning salon. For example:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lower rates for first-time customers<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Block booking discounts (offer a better price per minute on longer tanning courses)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u2018Buy one, get one free\u2019 promotions on tan accelerators and lotions<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Monthly specials (limited-time offers on certain courses or products)\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Offers that expire are particularly effective \u2013 customers will feel the need to take advantage before time runs out.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span data-contrast=\"none\">2) Schedule Automatic Appointment Reminders<\/span><\/h2><p>\u00a0<span data-contrast=\"auto\">With a busy schedule, it\u2019s all too easy for clients to forget their tanning appointments. They may cancel at the last minute, arrive late, or not turn up at all. Not only is this frustrating for you and your staff, but it also means lost revenue for your salon.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">One way to combat this issue is to send out appointment reminders. This way, your clients will receive an email or SMS reminding them of their upcoming appointment, resulting in fewer no-shows.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You can send such messages manually, but it&#8217;s incredibly time-consuming. A better option is to invest in software that can schedule and send automated appointment reminders, such as <\/span><a href=\"https:\/\/activesalon.com\/us\"><span data-contrast=\"none\">ActiveSalon<\/span><\/a><span data-contrast=\"auto\">.<\/span><\/p><h2><span data-contrast=\"none\">3) Host Contests on Social Media<\/span><\/h2><p><span data-contrast=\"auto\">Social media is a powerful marketing tool, and one that you should definitely be taking advantage of in your tanning salon. A great way to increase engagement on social media (and profits) is to host contests.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Various platforms can work well for this, such as Facebook, Twitter and Instagram. For example, you could:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ask customers to post a photo of their tan, and offer a discount or free product to the best entry<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Have followers share your post and tag a friend to win a free tanning session for two<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Contests are a great way to generate some buzz around your salon and get people interested. Asking entrants to share your page to be in with a chance of winning is vital for increasing brand awareness.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span data-contrast=\"none\">4) Start an Email Marketing Campaign<\/span><\/h2><p><span data-contrast=\"auto\">Email marketing is essential for increasing profits in your tanning salon. By sending out regular newsletters, you can keep your clients updated on the latest deals and offers. You can also advertise new products or services available in your salon.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">An email marketing campaign is a great way to encourage customers who haven&#8217;t been to your salon in a while to book an appointment. For example, you could offer them a limited-time discount to sweeten the deal and tempt them back.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">Tanning salon software<\/span><\/a><span data-contrast=\"auto\"> is a great tool for helping you manage your email marketing campaign and mailing lists. You even can set it up to send out scheduled emails automatically.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span data-contrast=\"none\">5) Implement a Referral Rewards Program<\/span><\/h2><p><span data-contrast=\"auto\">Referral programs are a way of rewarding your patrons for referring others to your tanning salon. For example, they could earn 10 free minutes for every new client referred, redeemable at their next session.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This system brings two important benefits. Firstly, your patrons are encouraged to spread the word, leading to new clients for your salon. Secondly, existing clients are more likely to return to you in future rather than visiting a competitor. There are no limits on how many referrals each person can make.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You can use software such as ActiveSalon to quickly and easily set up a referral program. The built-in client database will help you keep track of each client\u2019s referrals and minutes earned.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span data-contrast=\"none\">6) Switch from Paper to Digital Customer Records<\/span><\/h2><p><span data-contrast=\"auto\">Finally, if your tanning salon is still using physical <a href=\"https:\/\/activesalon.com\/us\/tanning-salon-software\/tanning-salon-tips-how-to-store-your-client-records\/\">client record cards<\/a>, it&#8217;s time to make the switch to digital. Upgrading to digital client records will streamline your operations enormously.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">ActiveSalon<\/span><\/a><span data-contrast=\"auto\"> offers a full customer records system that gives you access to all of your clients\u2019 details in one place. It comes with many built-in features that you can utilise to help increase profits.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For example, you can use digital records to immediately identify which clients haven&#8217;t visited your salon recently, and send them a promotion or discount. You can also view statistics showing who your best customers are and which sunbeds and products are most popular. Not to mention, all data is stored securely in accordance with <a href=\"https:\/\/www.gov.uk\/data-protection\" target=\"_blank\" rel=\"noopener\">GDPR<\/a>.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">Start Your Free ActiveSalon Software Trial Today<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">ActiveSalon is a comprehensive salon software application specifically created for tanning salons. Our digital record system allows you to track clients&#8217; contact details, skin type, appointment history and more. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Many other helpful features are available, too \u2013 such as online bookings, automatic appointment reminders, queue management and T-Max integration. Our software can be accessed from anywhere, anytime, across multiple devices.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Why not try ActiveSalon today with our <\/span><a href=\"https:\/\/activesalon.com\/us\/free-trial\/\"><span data-contrast=\"none\">free trial<\/span><\/a><span data-contrast=\"auto\">? We\u2019ll set the software up, build your database, give you full training and ensure everything runs smoothly for three months with no obligation. Call <a href=\"tel:01615071598\">0161 507 1598<\/a> or email <\/span><a href=\"mailto:support@activesalon.com\"><span data-contrast=\"none\">support@activesalon.com<\/span><\/a><span data-contrast=\"auto\"> to take your tanning salon business to the next level.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For any tanning salon business, profit is the name of the game. To be successful, you need to be constantly on the lookout for new ways to bring in revenue. Given the highly competitive nature of the beauty industry, this &hellip; <a href=\"https:\/\/activesalon.com\/us\/faq\/how-to-make-your-tanning-salon-more-profitable-6-top-tips\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faq"],"_links":{"self":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":19,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"predecessor-version":[{"id":1805,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/594\/revisions\/1805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media\/602"}],"wp:attachment":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}