{"id":471,"date":"2022-05-10T08:20:51","date_gmt":"2022-05-10T08:20:51","guid":{"rendered":"https:\/\/activesalon.com\/us\/?p=471"},"modified":"2022-06-21T11:25:55","modified_gmt":"2022-06-21T11:25:55","slug":"7-tips-for-designing-the-perfect-tanning-salon-logo","status":"publish","type":"post","link":"https:\/\/activesalon.com\/us\/opening-a-salon\/7-tips-for-designing-the-perfect-tanning-salon-logo\/","title":{"rendered":"7 Tips for Designing the Perfect Tanning Salon Logo\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"471\" class=\"elementor elementor-471\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8a573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8a573\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e90890\" data-id=\"42e90890\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d54256 elementor-widget elementor-widget-text-editor\" data-id=\"4d54256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">When starting up your own tanning salon business, there&#8217;s a lot to plan and think about. Along with finding premises, sourcing equipment and choosing your <\/span><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">tanning salon software<\/span><\/a><span data-contrast=\"auto\">, you must create a strong brand.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Your logo acts as ambassador for your business. It&#8217;s the first thing potential customers will see and base their first impressions upon. So, it&#8217;s important to design an effective logo that will reflect your brand and set you apart from the competition.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Below, we\u2019ve put together seven valuable tanning salon logo design tips. Read on to discover how to create a strong, memorable motif for your new tanning salon.\u00a0<\/span><\/p><h2><span data-contrast=\"none\">1) Do Your Research\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Before you begin designing your logo, do your research. This means understanding your <a href=\"https:\/\/activesalon.com\/us\/faq\/tanning-salon-target-market\/\">target market<\/a> and what they&#8217;re looking for in a tanning salon.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Take some time to look at other tanning salon logos and see what works for them. This will help you get a feel for the overall aesthetic you&#8217;re going for.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Familiarise yourself with trends and themes \u2013 you could even create a mood board to gather your tanning salon logo ideas. However, be careful not to copy someone else\u2019s design. Your logo should be unique and stand out from the crowd.<\/span><\/p><h2><span data-contrast=\"none\">2) Consider Colour Symbolism<\/span><\/h2><p><span data-contrast=\"auto\">Every colour has an underlying meaning. The shade you choose for your tanning salon logo will communicate a lot about your brand. For example:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Orange symbolises the sun, conveying warmth, energy and vitality<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pink exudes a flirty, feminine vibe<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Green represents health, freshness and life<\/span><span data-ccp-props=\"{\"><br \/><\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Purple signifies luxury and sophistication<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Blue conveys relaxation, peace and trust<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Whatever you settle on, focus on simplicity. Choose one or two colours and stick to them throughout your branding. Using too many different shades may look messy and unprofessional.<\/span><\/p><h2><span data-contrast=\"none\">3) Keep Icons Relevant and Simple<\/span><\/h2><p><span data-contrast=\"auto\">When it comes to symbols for your <\/span><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">tanning salon<\/span><\/a><span data-contrast=\"auto\"> logo, choose one that is appropriate and relevant. Your iconography should convey a clear visual message about what kind of business you are.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Many tanning salon logos incorporate beach imagery, such as suns and palm trees. This puts potential customers in mind of tropical holidays and sunbathing. For a generic beauty salon logo, something like a bottle of nail polish may work better.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Keep the design simple: you don\u2019t want your logo to look too cluttered or confusing. A straightforward, well-designed icon will be much more eye-catching and memorable. Create something that is recognisable from a distance as well as up close.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2><span data-contrast=\"none\">4) Incorporate Your Company Name<\/span><\/h2><p><span data-contrast=\"auto\">One mistake that business owners sometimes make is failing to incorporate their company name into the logo design. This can make it difficult for customers to identify your brand.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">By looking at your logo, potential customers should immediately know your name and understand that you&#8217;re a tanning salon. An image without an accompanying name could be confusing and unclear. It may work for multinational corporations like Apple, but it&#8217;s not ideal for new businesses.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You can also include a simple, memorable tagline \u2013 such as \u2018let yourself shine\u2019 or \u2018life is better bronzed\u2019.\u00a0<\/span><\/p><h2><span data-contrast=\"none\">5) Select an Appropriate Font<\/span><\/h2><p><span data-contrast=\"auto\">Any text in your tanning salon logo should be clear and easy to read, even when resized. The last thing you want is for someone to have to squint to read your name or tagline.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Choose a high-contrast colour for your text. Black text on a white background is the classic example, but experiment with what works for you. The shade you choose should complement the rest of the logo and not clash.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With regards to the typeface, keep your target market in mind. A clean sans serif font is ideal for a fresh, contemporary vibe. For a more luxury feel, a bold all-caps serif typeface could work well.<\/span><\/p><h2><span data-contrast=\"none\">6) Use a High Quality Image Format<\/span><\/h2><p><span data-contrast=\"auto\">Your tanning salon logo is the first thing customers will lay eyes upon when viewing your website and socials. It should therefore look polished and professional. If your logo looks blurry or pixelated, hours of careful design work will have gone to waste.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ideally, use scalable vector graphics (<a href=\"https:\/\/www.adobe.com\/creativecloud\/file-types\/image\/vector\/svg-file.html\" target=\"_blank\" rel=\"noopener\">SVG<\/a>). This is the gold standard for logos. It\u2019s a lossless format that can be scaled up or down without any degradation in quality. Experiment with resizing and printing your logo at different resolutions to see how it looks in a variety of applications.<\/span><\/p><h2><span data-contrast=\"none\">7) Get as Much Feedback as Possible<\/span><\/h2><p><span data-contrast=\"auto\">Once you\u2019ve created a first draft of your tanning salon logo, seek feedback from others. Show your design to friends, family members and potential customers. Ask questions such as:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How does the logo make you feel?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is it memorable? Does it stand out?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is there anything you particularly like or dislike?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">If you saw this logo, what would you assume about the company?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">The more feedback you receive, the better chance you have of creating a logo that will accurately reflect your business and appeal to your target market. Take this feedback into consideration as you finalise your design.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h2 aria-level=\"1\"><span data-contrast=\"none\">Elevate Your Tanning Salon Business with ActiveSalon Software<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">If you\u2019re starting your own tanning salon, it\u2019s important to start off on the right foot.\u00a0 In addition to creating a solid brand identity, this means using the right tanning salon management software. That\u2019s where <\/span><a href=\"https:\/\/activesalon.com\/us\/\"><span data-contrast=\"none\">ActiveSalon<\/span><\/a><span data-contrast=\"auto\"> comes in.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We\u2019re proud to offer the leading UK-based software designed specifically for tanning salons. ActiveSalon will help you grow your business, communicate with clients and ensure you\u2019re complying with industry guidelines. We offer an enormous range of features including T-Max integration, comprehensive client records, appointment reminders and a customisable online booking system \u2013 accessible from anywhere, anytime.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Sign up for a <\/span><a href=\"https:\/\/activesalon.com\/us\/free-trial\/\"><span data-contrast=\"none\">free trial<\/span><\/a><span data-contrast=\"auto\"> today and discover how ActiveSalon can streamline your tanning salon business. Call us on <a href=\"tel:01615071598\">0161 507 1598<\/a> or email <\/span><a href=\"mailto:support@activesalon.com\"><span data-contrast=\"none\">support@activesalon.com<\/span><\/a><span data-contrast=\"auto\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When starting up your own tanning salon business, there&#8217;s a lot to plan and think about. Along with finding premises, sourcing equipment and choosing your tanning salon software, you must create a strong brand.\u00a0\u00a0 Your logo acts as ambassador for &hellip; <a href=\"https:\/\/activesalon.com\/us\/opening-a-salon\/7-tips-for-designing-the-perfect-tanning-salon-logo\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opening-a-salon"],"_links":{"self":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":30,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":1802,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/471\/revisions\/1802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}