{"id":1791,"date":"2022-06-21T11:18:44","date_gmt":"2022-06-21T11:18:44","guid":{"rendered":"https:\/\/activesalon.com\/us\/?p=1791"},"modified":"2022-08-17T08:46:51","modified_gmt":"2022-08-17T08:46:51","slug":"salon-referral-program-examples","status":"publish","type":"post","link":"https:\/\/activesalon.com\/us\/running-a-salon\/salon-referral-program-examples\/","title":{"rendered":"How to Create a Tanning Salon Referral Program (Examples Included)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1791\" class=\"elementor elementor-1791\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a64cd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46a64cd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335f7e40\" data-id=\"335f7e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cec24cd elementor-widget elementor-widget-text-editor\" data-id=\"1cec24cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a referral program for your tanning salon is a great way to increase business and encourage client loyalty. It&#8217;s a type of salon loyalty program rewarding clients when a friend or relative signs up. Not only does this help draw in new customers, but it also encourages client retention.<\/p><p>Setting up a referral scheme couldn&#8217;t be easier with good tanning salon <a href=\"https:\/\/activesalon.com\/us\/\">software<\/a> in place. In this article, we&#8217;ll discuss how tanning salon referral programs work and the benefits they bring. We&#8217;ll also provide examples and ideas for your salon &#8216;refer a friend&#8217; promotion and explain how to set up your scheme using ActiveSalon software.<\/p><h2>What Is a Tanning Salon Referral Program?<\/h2><p>A tanning salon referral program is a marketing technique that encourages existing clients to refer new customers to your salon. When a friend or family member signs up, the referrer will receive some sort of reward or incentive. This is usually a predetermined number of free sunbed minutes or credits toward future sessions.<\/p><p>As tanning salon loyalty program ideas go, referral schemes are one of the most effective \u2013 and they&#8217;re simple to set up. You can keep track of reward credits manually if you&#8217;re using paper client record cards. However, referral systems are much quicker and easier to implement using digital <a href=\"https:\/\/activesalon.com\/us\/tanning-salon-software\/free-tanning-salon-software\/\">tanning salon software<\/a>.<\/p><h2>What Are the Benefits of Referral Rewards Schemes?<\/h2><p>Tanning salon referral schemes have two main advantages. Firstly, they spread the word about your salon, leading to new clients on your books. A scheme like this can be a great tool for growing your business.<\/p><p>Secondly, a referral scheme works as a type of salon loyalty rewards program. Your patrons are incentivised to continue visiting your salon, rather than a competitor. This works in two ways:<\/p><ul><li>Rewards make clients feel appreciated, so they&#8217;ll think more favourably of your business<\/li><li>Clients will continue booking sessions to use up their reward minutes, rather than letting them go to waste<\/li><\/ul><p>According to a study in the <a href=\"https:\/\/faculty.wharton.upenn.edu\/wp-content\/uploads\/2013\/05\/Schmitt_Skiera_VandenBulte_2013_Referrral_Programs_2.pdf\" target=\"_blank\" rel=\"noopener\">Journal of Marketing<\/a>, customers have higher levels of trust in a business if they were referred by a friend. This means they&#8217;re less likely to churn (stop visiting your tanning salon) in the future.<\/p><h2>How Do I Set Up a Referral Program at a Salon?<\/h2><p>Setting up a tanning salon referral rewards scheme is easy. Just follow these simple steps.<\/p><ol><li>Decide how to reward each referral. For example, you might offer 10 free sunbed minutes for each new customer that signs up<\/li><li>Advertise your referral scheme. You can do this in many ways: e.g. through email or SMS marketing, social media or signage within your salon<\/li><li>When a new customer makes a booking or purchase, have your staff ask who referred them to your tanning salon<\/li><li>Find the referrer&#8217;s <a href=\"https:\/\/activesalon.com\/us\/tanning-salon-software\/tanning-salon-tips-how-to-store-your-client-records\/\">client record<\/a> and add their reward credits (if you&#8217;re using a digital system like ActiveSalon, they&#8217;ll be applied automatically). They can then redeem these as free minutes during their next tanning session<\/li><\/ol><p>There\u2019s no limit on how many new customers each client can refer for rewards. This will keep patrons motivated to continue spreading the word about your salon.<\/p><h3>Tanning Salon Referral Contest Ideas<\/h3><p>You can also set up promotional events or contests centred around referrals. These are limited-time offers of bigger or better rewards for referrers (and\/or new customers), and can work alongside your tanning salon referral program. Examples include:<\/p><ul><li><strong>Host an Instagram contest <\/strong>asking clients to tag their friends, and have their friends mention the contest when they sign up. When the contest ends, choose one new client and their referrer to receive a prize, such as a gift card<\/li><li><strong>Announce a <a href=\"https:\/\/activesalon.com\/us\/running-a-salon\/tanning-salon-monthly-specials\/\">monthly special<\/a>: <\/strong>any client who refers 2 or more clients this month will receive an extra reward, such as a free tanning lotion or moisturiser<\/li><\/ul><p>Have fun coming up with your own salon referral program ideas and try them out to see what works. Software such as <a href=\"https:\/\/activesalon.com\/us\/features\/\">ActiveSalon<\/a> can help you keep track of your marketing strategies and your sales trends over time.<\/p><h2>How to Create a Tanning Salon Referral Program with ActiveSalon<\/h2><p>With ActiveSalon, the UK&#8217;s leading tanning salon software, it couldn&#8217;t be easier to set up your referral scheme.<\/p><p>Under the System Maintenance tab, set up your credit system with a name (such as &#8216;tanning minutes&#8217;) and a price per minute. In the &#8216;Reward Credits&#8217; field, enter the number of minutes you&#8217;d like to reward each referral (e.g. 10).<\/p><p>When a new client registers with your tanning salon, the system will ask for a referral source. Select &#8216;friend&#8217; and choose the name of the referrer. ActiveSalon will then automatically apply the reward credits to their account.<\/p><p>If your salon uses tiered pricing, you can even set up multiple reward systems (e.g. &#8216;standard minutes&#8217; and &#8216;premium minutes&#8217;). The referrer will be awarded credits matching the new client&#8217;s purchase.<\/p><h2>Discover ActiveSalon\u2019s Amazing Features Today<\/h2><p>ActiveSalon is the most comprehensive and user-friendly software on the UK market, designed specifically for tanning salons. With ActiveSalon, you can manage bookings, clients, retail stock and more from one easy-to-use cloud-based system.<\/p><p>Our comprehensive client database allows you to track in-depth information about each customer, stored securely in accordance with GDPR. Easily view each client&#8217;s remaining credits, past and upcoming bookings, skin type and signed disclaimers. As well as a referral system, use ActiveSalon to set up an email marketing campaign, create discount codes, send out automatic appointment reminders and more.<\/p><p>To discover all of ActiveSalon&#8217;s incredible features, including stock management, full reporting and T-max integration, start your 3-month <a href=\"https:\/\/activesalon.com\/us\/free-trial\/\">free trial<\/a> today. For more information, call us on <a href=\"tel:01615071590\">0161 507 1590<\/a> or email <a href=\"mailto:support@activesalon.com\">support@activesalon.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creating a referral program for your tanning salon is a great way to increase business and encourage client loyalty. It&#8217;s a type of salon loyalty program rewarding clients when a friend or relative signs up. Not only does this help &hellip; <a href=\"https:\/\/activesalon.com\/us\/running-a-salon\/salon-referral-program-examples\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":1794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-a-salon"],"_links":{"self":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/1791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/comments?post=1791"}],"version-history":[{"count":13,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/1791\/revisions"}],"predecessor-version":[{"id":1893,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/posts\/1791\/revisions\/1893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media\/1794"}],"wp:attachment":[{"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/media?parent=1791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/categories?post=1791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activesalon.com\/us\/wp-json\/wp\/v2\/tags?post=1791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}